Product Analyst
The Product Analyst is a real-time AI assistant that maps all of ADIB’s products to competing products in the UAE market. It provides ready-to-use, Shari'a-compliant, benefit-oriented responses that help sales teams convert faster and pitch smarter
Product Analyst
Personalized Banking Journeys. Powered by AI. Delivered Everywhere
Real-Time Comparisons
No need to memorize competitor features. Get instant comparisons between ADIB and any major bank product (e.g., HSBC, FAB, ADCB).
Personalized Talking Points
The tool generates short, customer-ready lines tailored to the product, use case, and benefit.
Easy to Use
Available via CRM plugin, mobile access, or web dashboard — optimized for speed in live conversations
Time Saving
Reduces research time before or during a call — all info is ready in seconds
Consistency in Pitch
Ensures all agents across channels pitch ADIB benefits the same way — clearly, accurately, and in line with Shari’a values
Strategic Business Value for ADIB
The Value it delivers
- New-to-bank customer acquisition with lower cost-per-lead
- Cross-sell/upsell opportunities through personalized journeys
- Reduced reliance on high-cost ATL/BTL channels
- Increased ROI through smart targeting and conversion
Business Use Case
Cards & Auto Finance
Covered Cards
- ~3M active card users in UAE
- Top players: Emirates NBD, FAB, HSBC, ADCB hold majority share
- ADIB’s market share: <5% (estimated)
- Avg. cost of acquisition (CPA): AED 600–1,000 per user
- Current acquisition mix: ATL (TV, outdoor), digital ads, internal referral
Auto Finance
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100K+ car loans issued annually in UAE (new + used)
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Average loan ticket: AED 60K–100K
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Competitor share: Emirates Islamic, Emirates NBD, ADIB (limited digital capture)
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Current mode: In-branch upsell, dealership partnerships
Use Case Expansion: Beyond Credit Cards
Gen AI Value Chain
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Turn GenAI Hype into Real Business Impact.