CASE STUDIES : TANZANIA - BANKING

Driving Financial Inclusion: Empowering a Digital Bank in Tanzania with Innovative Apps

AI Payments
Data Studio

The challenge

In the pursuit of fostering financial inclusion across multiple African nations, our client set out to launch a digital bank.

The challenge was immense — they needed a robust data platform, mobile apps for customers and agents, and seamless integrations with various applications and telcos across the region.

The
magic of
maya.ai

The results

The digital bank's footprint in Tanzania showcased the efficacy of our solutions in driving swift and inclusive financial growth.
~1.8% lift
Annualized incremental spends
17.8M USD (4.8% Increase)
Annualized incremental spends
2.2% Test VS 0.21% Control
Annualized incremental spends
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