CASE STUDIES : MYANMAR - BANKING
Revolutionizing Finance: Powering Myanmar's Largest Bank with an Award-Winning Digital Wallet
AI Payments
AI Super Apps
Hyperlocal AI
The challenge
In the shadows of limited banking accessibility, Myanmar posed a unique challenge in 2018.
With less than 40% of adults holding bank accounts and minimal branch and ATM infrastructure, the mission was clear: extend financial services beyond physical branches and into the hands of every citizen.
With less than 40% of adults holding bank accounts and minimal branch and ATM infrastructure, the mission was clear: extend financial services beyond physical branches and into the hands of every citizen.
The
magic of maya.ai
Crayon embarked on a transformative journey, delivering an end-to-end solution:
Deployed the AI Payments platform, providing a 360-degree view of customers and merchants
Empowered AI use cases driving acquisition, engagement, and retention across both customer and merchant wallets
Introduced a Territory Management Console, arming merchants with the tools to target and acquire customers strategically
The results
Campaigns that resonated, reactivated dormant customers, and drove unprecedented engagement metrics.
~1.8% lift
Annualized incremental spends
17.8M USD (4.8% Increase)
Annualized incremental spends
2.2%
Test
VS
0.21%
Control
Annualized incremental spends
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