CASE STUDIES : GLOBAL - MARKETPLACE
Revitalizing Sales of a Leading B2B Tech Distributor
Data Studio
AI Studio
Analytics Studio
The challenge
Amid the challenges of the COVID-19 pandemic, our client, a prominent B2B tech distribution company, grappled with the diminishing relevance of bank cards primarily used for travel and international transactions.
A staggering 64% drop in overall billings necessitated a transformative approach to sales.
A staggering 64% drop in overall billings necessitated a transformative approach to sales.
The
magic of maya.ai
Our intervention commenced with a complete data overhaul.
Data Studio enabled the cleaning and curating of CRM and product data. This established a foundation for strategic insights.
AI Studio helped in
Data Studio enabled the cleaning and curating of CRM and product data. This established a foundation for strategic insights.
AI Studio helped in
Leveraging the power of customer similarity, we crafted profiles and identified enterprises akin to existing clientele
Recognizing the need for precision, we pinpointed preferred partners to optimize deal facilitation
Providing targeted product recommendations aligned with customer profiles and facilitating in-deal suggestions to drive cross-sell and up-sell opportunities
Analytics Studio empowered sales personnel by offering a comprehensive view of partner, product, and customer opportunities.
The results
~1.8% lift
Annualized incremental spends
17.8M USD (4.8% Increase)
Annualized incremental spends
2.2%
Test
VS
0.21%
Control
Annualized incremental spends
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