CASE STUDIES : SAUDI ARABIA - DIGITAL WALLET
Revolutionizing Saudi Arabia's Smart City: A Futuristic Digital Wallet Unveiled
AI Payments
The challenge
In the inception of the world's first cognitive city, a formidable challenge emerged — to forge a digital wallet poised for the future.
The pursuit? Crafting an unprecedented solution tailored for this cutting-edge smart city in Saudi Arabia.
The pursuit? Crafting an unprecedented solution tailored for this cutting-edge smart city in Saudi Arabia.
The
magic of maya.ai
Launched state-of-the-art customer and merchant wallet mobile apps by leveraging the AI Payments module
The customer wallet, a multifaceted tool, encompassed onboarding, biometric identification, KYC, risk profiling, card integration, P2M capabilities, and more.
Simultaneously, the merchant wallet provided a robust platform for onboarding, brand management, KYB compliance, and a spectrum of functionalities spanning from offer creation to payment processing.
The results
Campaigns that resonated, reactivated dormant customers, and drove unprecedented engagement metrics.
~1.8% lift
Annualized incremental spends
17.8M USD (4.8% Increase)
Annualized incremental spends
2.2%
Test
VS
0.21%
Control
Annualized incremental spends
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